Another posting from the Local Radio presenting handbook. This time around Language and Tone.
1 - Everyday conversational language is what listeners expect from their presenters. It helps to establish a connection between presenter and listenner.
2 - Treating the audience with respect and as equals are the starting points to achieving the right tone.
3 - It's easy to slip into Jargon, abbreviations or acronyms which many of your listeners might not understand.
4 - Listen back to your on-air work and to check your speed and clarity.